Sebum care
starting from
age 35.
Slow down
the speed at which
your skin ages.

Sebum care starting from age 35.Slow down the speed at whichyour skin ages.

uruoi tsubaki,
for sebum deficiency.

Take years off
the appearance
of your skin
Oil-rich
without
being sticky
Full of camellia
japonica seed oil,
yet affordably-priced

Full of camellia japonica seed oil
made in Japan, for just 2,420JPY.

Even more affordable with a subscription service.
Original price 2,420JPY (including tax),


To try before subscribing,

* The timing of product delivery, handling of defective products, returns, payment methods and timing, fees other than product price, expiration limit on application to purchase, and other aspects of product sales and privacy policies are subject to the terms and conditions of each store, such as Shopify, Amazon, and so on.

How to make your apparent age
look younger?

Sebum Immediately after being secreted.

1. Apply plenty of the same ingredients as sebum.

Plant-based oils that are rich in triglycerides, the main component of sebum, are effective in replacing the sebum levels that decrease with age.

If you add lots of oil, you worry your skin might be sticky, right?

2. It is absorbed quickly, so it isn’t sticky.

It is absorbed quickly into the skin’s outermost layer (corneum), which makes it possible to be oil-rich without being sticky.

If it has such an expensive ingredient, won’t it be expensive to use?

Supply chain for a typical skincare product.

3. We re-examined the long supply chain.

We re-examined the entire long supply chain from acquiring the raw materials to delivering the product to customers, which enables us to provide a product with a high percentage of expensive camellia japonica seed oil at a price that enables daily use.

Recommended by sleep
and bathing specialist,
Mariko Kobayashi!  

It has a good balance of water and oil, and is thick and rich yet spreads easily, moisturizing thoroughly without being too heavy. It smells good too. It’s a cream to enjoy with all five senses. It’s a day cream, but it can also be used as a night cream, so by putting a jar of it by your pillow you can make the aroma a part of your bedtime routine.
I recommend lying face-up in bed and warming the cream by rubbing it between the palms of your hands. Then close your eyes and bring your palms gently to your face. Then, breathe slowly and deeply, capturing the aroma in the palms of your hands while enjoying the feeling of it on your skin.

SleepLIVE Co., Ltd. CEO Mariko Kobayashi

Our solution is to use plenty of
camellia japonica seed oil.

Ingredients of camellia japonica seed oil

1. Contains a large amount of camellia oil which is composed of 85% triglycerides.

We use camellia japonica seed oil pressed from the seeds of camellia japonica grown in Japan. It’s the vegetable oil with the highest percentage of triglyceride, the main component of sebum.
The Japanese Ministry of Health, Labor, and Welfare only permits the listing of “camellia japonica seed oil” in katakana in the ingredients list if the oil comes from domestically-produced camellia japonica.

Do you have a method to keep it from getting sticky even though it contains a lot of camellia japonica seed oil?

2. Made with a new manufacturing method to make particles finer

We implement a new technology that makes the oil particles smaller so that the camellia japonica seed oil is absorbed quickly into the upper layer of the skin (corneum).

Is there a way to keep the price down even though the product is full of rare and expensive camellia japonica seed oil?

The fine particles penetrate easily
Short supply chain

3. Short supply chain

Thanks to the people of Izu Oshima, we were able to deal directly with the producers for our supply of camellia japonica seed oil, and by limiting our sales channels to online shopping alone, we keep the supply chain short and achieve both high levels of camellia japonica seed oil and low prices.

Value plus a little something extra.

Skin turnover

We also focused on the skin’s turnover process.

The skin’s turnover process is disrupted with aging. With this in mind we added four beauty ingredients including arbutin, in addition to the moisturizing and barrier effects of camellia japonica seed oil.

Skin typically has10% too little water

We also provide water.

By mixing water with the oil, this cream makes it possible to replenish the skin’s water content as well, which is said to be insufficient by about 10% on average.

Skin typically has10% too little water
Care is taken with fragrance.

Care is taken with fragrance.

Although camellia japonica seed oil is a highly-effective moisturizing ingredient, some people may not like the plant aroma typically found in seed oils. A floral aroma has been added in order to mask the material odor as much as possible.
(Please note, individual experiences may differ, so exercise caution if you do not like the plant aroma of seed oil.)

A high-quality made-in-Japan product you can trust.

Manufactured at a cosmetics factory in Japan that specializes in skin care products.

As seen in the media!

美STSTORY web VERYCLASSY CREAeltha Rakuten infoseek WOMANMart 今日をもっと楽しく Woman exciteみんなのライフハック@DIME 知りたい!教えたい!暮らしのアイデアがいっぱい!暮らしニスタNEWS CAFE ストプレ!とれまがニュース ORICON NEWS美容最新ニュース

The appeal of uruoi tsubaki,
from customers who have used
the product.

Maru: “It leaves my skin smooth, without any sticky residue!” ★★★★★
This is all I need to care for my skin! I put it on after my toner. I love the smell and it leaves my skin smooth and without any sticky residue. Even so, it’s highly moisturizing, so it’s very useful!

meme: “It moisturizes without being sticky.” ★★★★★
It’s very good! I thought it would be stickier, but it’s much smoother than I imagined. Even so, it is very moisturizing, and I found it easy to use. When I used it before doing my makeup, I found the areas that are usually dry stayed moisturized for the entire day. I want to keep using it for a long time.

Amazon customer: “It doesn’t feel sticky at all, and it’s great at moisturizing!” ★★★★★
My friend told me about it, and I was interested in camellia japonica seed oil, and the price-performance ratio seemed good, so I bought it. I’ve been using it every day since I bought it, and it doesn’t feel sticky at all, and it’s great at moisturizing!” I have sensitive skin, but it seems like it suits my skin and I like it a lot.

Mikku: “I like the feeling of camellia japonica seed oil produced in Japan.” ★★★★★
I was glad to see they use camellia japonica seed oil produced in Izu Oshima, so I bought it. It’s smooth and not sticky at all. I can start using my smartphone right away. It’s very moisturizing and very easy to use. I put it on my face and hands often. As I get older, my skin is prone to dryness, so I think it’s good for that.

Funasshi: “A must for people with delicate skin.” ★★★★★
I love it! My skin is delicate, and I always had trouble in winter. I think I can survive the winter with just this!

crspl: “It’s good.” ★★★★★
I bought it to prevent winter scaling and itching. It contains camellia japonica seed oil and spreads well, so it goes a long way. I have sensitive skin so I was worried, but so far I’ve had no problems.

Shio: “Worth trying” ★★★★
The aroma of the camellia is a little unique. I’ve always had sensitive skin and I always just used toner and no cream, but my friend recommended this to me so I tried it. It didn’t bother my skin and it’s effective. I think some people might not like the aroma, but for me, it’s perfectly effective. The smell is not so bad. I think as a cream it will depend on the individual, but it’s worth a try.

Kame-chan: “I recommend it for men as well!!” ★★★★★
I was concerned about my dry skin and looking for some moisturizer that would be alright for a man to use. It seemed like the high amount of camellia japonica seed oil would make it an effective product, so I bought it. There’s so much that I was actually concerned it would be oily and hard to use during work hours, but if I apply it properly I can even touch documents afterwards without any trouble. For a man like me who has a lot of office work, this is an important point. Since I began using it, my dry skin doesn’t bother me anymore, and I really like it. Recently, my wife likes it and has been using it too, so I run out more quickly. My wife likes both the way it feels and also the price-performance ratio.

Mi: “I use it together with my husband” ★★★★★
My husband and I both love it. He uses it to soothe his skin after shaving. My husband especially likes it.

Mofumafu: “I’ve been wanting to try it.” ★★★★★
It doesn’t sting, it moisturizes well, and I like the smell too. It’s easy to use!”

Hello, I’m President Yamamoto.

Nice to meet you. I’m President Yamamoto of FB Corporation.
We heard from many women both in Japan and abroad who had concerns like, “My skin gets dry and tight right after I wash it.” “I want to moisturize, but I hate it when my skin is sticky.” “I need a moisturizing cream that supplies a lot of moisture but has a smooth finish, even in summer when it can tend to be sticky.
”This was the start of uruoi tsubaki.

The answer we came up to meet with their needs was to use plenty of camellia japonica seed oil, which has the highest amount of triglyceride (the same ingredient as sebum), to reduce stickiness despite being oil-rich, and to keep the price low so people can easily use it on a daily basis. We had to balance these elements at a high level as a single product.
But domestically-produced camellia japonica seed oil, which is highly moisturizing, is rare and expensive, with only about 350 drums produced nationwide. It was a tough task to balance the cost with our other goals, given that the price would rise with the amount of raw materials used.

Thanks to the people of Izu Oshima, we were able to resolve this challenge by dealing directly at the oil mill. By buying directly from the oil mill, we are able to know exactly where the seeds are grown, how they are pressed, and the manufacturing process after pressing, which results in a greater sense of security.

During the product development process, some staff members almost gave up on achieving our goal, but we were somehow able to overcome our challenges together and create a product that matched our original concept. We were so happy once we were able to release the product.
uruoi tsubaki is highly recommended for people over the age of 35.
It’s our best work.

Tomoko Ymamamoto

The one valuable minute after bath time.

Skin moisture content

* The measurement begins after leaving the bathroom
* Healthy skin has homeostasis and is believed to return to its healthy state Based on a winter room environment, with 40% humidity and a temperature of 22 degrees Celsius.
N=14 (Source: Shinya Hayasaka / Japanese Journal of Health and Research 2017)

What happens in one minute?

If that tight, dry feeling after a bath is a concern, it is most effective to replenish the skin’s sebum within one minute of washing the face or getting out of the bath. Camellia japonica seed oil, with its excellent moisturizing capabilities, suppresses moisture evaporation.

* The measurement begins after leaving the bathroom
* Healthy skin has homeostasis and is believed to return to its healthy state Based on a winter room environment, with 40% humidity and a temperature of 22 degrees Celsius.
N=14 (Source: Shinya Hayasaka / Japanese Journal of Health and Research 2017)

How to use

Take an appropriate amount in the palm of your hand.
Apply to the entire face and work it in by gently massaging from bottom to top and from inside out.
* While marketed as a face cream, it can actually be used on the whole body.

Massage gently, from bottom to top and from inside out

Full of camellia japonica seed oil
made in Japan, for just 2,420JPY.

Even more affordable with a subscription service.
Original price 2,420JPY (including tax),


To try before subscribing,

* The timing of product delivery, handling of defective products, returns, payment methods and timing, fees other than product price, expiration limit on application to purchase, and other aspects of product sales and privacy policies are subject to the terms and conditions of each store, such as Shopify, Amazon, and so on.